Business Studies is an option subject and follows the OCR J204 9-1 course. This course is suitable for anyone who may one day work in a business, run a business or who is just interested in business! The specification covers 7 key areas of study which culminates in two 90min external exams at the end of Year 11
In Year 9 the course aims to lay the foundations of business knowledge. Students follow a varied curriculum that looks at the following subject areas:
- Marketing—focusing on the 4 P’s and designing a marketing strategy for a product.
- Human Resources—understanding the role of human resources in business by looking at recruitment.
- Customer Service— visiting a venue to assess customer service– LEGOLAND in 2018
- Entrepreneurs—studying famous (and not so famous) entrepreneurs. Students attempt to follow in their footsteps with their own business plan.
Students undertake a variety of tasks as they cover the areas of study, including producing a business plan, designing a marketing strategy for a product and assessing customer service at a successful business.
In addition students will have the opportunity to visit a successful business such as one of the many Merlin Group theme parks or Cadbury's.
In Year 10 we start on the GCSE curriculum and look at 4 of the 7 key areas of study, building on the foundation knowledge from Year 9 and introducing new business concepts.
The areas of study we cover are
- Types of business—looking at the different types from Sole Trader to PLC.
- Human resources—we return to human resources and look at planning, motivation and the law.
- Marketing—we look at brand strength and market research methods.
- Operations—learning about quality, consumer laws, location and working with suppliers
In Year 11 we complete the course by covering the following areas of study:
- Finance– how a business can raise finance, as well as the calculations involved in ensuring a business makes a profit.
- Influences on business–how a business takes external factors, such as the economy and ethical factors, into account.
- The interdependent nature of business–the way in which a business needs to consider all areas of business to be successful.
Looking to the future many students have gone on to study Business Studies and Economics at A Level and Vocational courses with considerable success.
Mrs C Williams, Head of Vocational Education, email@example.com
Mrs J Smith, Business Studies teacher, firstname.lastname@example.org